Wonderfully portrayed by Aamir how the marketeer of this century are just copy pasting and calling it their own creative masterpiece. Brilliant. A must read for all those who interest marketing, branding and creative strategies by brands.
Lack of imaginativeness and creativity is mind boggling these days. Every time you turn on the TV or flip through a magazine you see an advertisement that is not only grossly misleading but more often an eye-sore as well.For example Ponds‘ Liquid Gold cream for topical application claims it is formulated to make ones skin look radiant, I guess the only way it could make one look radiant is by the light reflecting off of its fancy glittering packaging. But lets leave cosmetics and food products aside for a moment (because at least they put in effort to make up such fancy quackery) and move over to two things that account for biggest share of media clutter these days i.e. food brands and telecom service providers.
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